Purple Cow | book review

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This is the book I wish I’d read when I studied Marketing in college. Seriously.

Purple Cow_Seth Godin

Purple Cow by Seth Godin

Rating: 5.0 – 5.0

My Thoughts: There is a difference between doing good work and doing great work, right? It’s a simple enough concept but how often do we actually translate that into how we conduct business, position ourselves, or approach our markets? As only Seth Godin can, he addresses how we can be remarkable and have a edge in our approach to business and marketing.

The concept of the purple cow is that it’s noticed. We don’t think twice about a black or brown cow but a purple cow? That’ll cause heads to turn. A purple cow is something that is unexpected, unique, counterintuitive, and not quickly forgotten. It’s the ‘P’ that’s missing from the marketing mix (product, price, place, and promotion). Godin says that we cannot create products and services and then try and market it. Instead, we’ve got to build the marketing right into the product.

When you really think about, it makes perfect sense. And I love how Godin explains his ideas–he’s got a brilliant mind and his thought process is intriguing in my nerdy opinion.

I consumed this short read as an audiobook which was great cause the author reads it himself and that was thoroughly enjoyable. If you’re wanting to make it as a small business owner, content creator, blogger, or have anything you want to share with the world, I highly recommend this book. It’s short, sweet, to the point, informative, and enjoyable.


This book was read for the following challenges:

The blogger at Purple Ink Studios is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

 

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