Purple Cow | book review

{this post contains affiliate links}

This is the book I wish I’d read when I studied Marketing in college. Seriously.

Purple Cow_Seth Godin

Purple Cow by Seth Godin

Rating: 5.0 – 5.0

My Thoughts: There is a difference between doing good work and doing great work, right? It’s a simple enough concept but how often do we actually translate that into how we conduct business, position ourselves, or approach our markets? As only Seth Godin can, he addresses how we can be remarkable and have a edge in our approach to business and marketing.

The concept of the purple cow is that it’s noticed. We don’t think twice about a black or brown cow but a purple cow? That’ll cause heads to turn. A purple cow is something that is unexpected, unique, counterintuitive, and not quickly forgotten. It’s the ‘P’ that’s missing from the marketing mix (product, price, place, and promotion). Godin says that we cannot create products and services and then try and market it. Instead, we’ve got to build the marketing right into the product.

When you really think about, it makes perfect sense. And I love how Godin explains his ideas–he’s got a brilliant mind and his thought process is intriguing in my nerdy opinion.

I consumed this short read as an audiobook which was great cause the author reads it himself and that was thoroughly enjoyable. If you’re wanting to make it as a small business owner, content creator, blogger, or have anything you want to share with the world, I highly recommend this book. It’s short, sweet, to the point, informative, and enjoyable.


This book was read for the following challenges:

The blogger at Purple Ink Studios is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

 

2016 Grown Up Reading Challenge | First Quarter

Grown Up Reading Challenge 1st Quarter
Hello! January 2016 has arrived, which means, among other lovely things, reading challenges have commenced! I’m really excited about this challenge because it’s going to be exactly that — a challenge! And that’s a good thing!  
So, there isn’t a schedule for this challenge. Do read at your own pace, no pressure! But, I will be doing quarterly posts each with a link widget so you can link up reviews if you’re blogging through this challenge. Add your book review links for January, February, & March on this post. 

 

LINK UP INSTRUCTIONS:
To keep the links looking uniform, name them in this manner: 

 

YOUR FIRST NAME | BOOK TITLE 

Alrighty, before I leave you to your reading, I have a gift for you. I’m a lister and best able to keep track of things when they are on paper in front of me, soooooooooo for those of you who are like me and like writing things down with old fashioned pen and paper, I’ve got a simple, free printable sheet to keep you on track during this reading challenge.

Grown up Printable
Well, that should do it for now! I wish you all well as you start this challenge and any other challenge you may be participating in this year! Have a fabulous rest of the weekend! 
Happy Reading!